Gabriela Rosa

What is a pop-up shop?

Asked by Gabriela Rosa 9 months ago shop


Gabriela Rosa
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A pop-up shop is basically just temporary retail or advertising spaces that can be used for a range of purposes. Most commonly, pop-up shops are used for promotional purposes. Bigger retail stores or brands will have a pop-up shop at events and fairs for publicity purposes.

Pop-up shops can also be a good way for online companies to sell products and get in touch with new clients. The good thing about pop-up shops is that they are relatively cheap. Space for pop-ups shops is usually rented cheaply or will be part of a fair or exhibition. Exhibition trailer hire from companies like this one, http://www.exhibitiontrailerhire.com/, is also reasonably priced, making it good value for money to create a tiny branded store for a day or two.

Pop-up shops are also becoming popular with craft and art sellers as they are a good way to get your products seen without having to pay the hefty overheads involved with maintaining a store or gallery long term.

by Gabriela Rosa 9 months ago

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What is a pop-up shop?

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